Escrow Institute of CaliforniaLobbyist
← Messaging desk
AB 683 · editing

Support AB 683 — Safer LLC closings for escrow

01 — Campaign name (what members see)
02 — Our position
03 — Why it matters

This is the one paragraph members will read before they call. Make it concrete. No jargon.

04 — Primary script

Use [your name], [your city], [Member Name] — we fill these in per call.

05 — Alternate wordings (2)

Staff count calls one by one. If 60 people read the same words, it sounds like a robocall.